The art and science of seeking, sensing, grasping, devising and creating the best strategies to meet consumers’ needs, while making a profit. The basic concept of marketing is and will remain the exchange between company and customer. The art of knowing how to find the perfect meeting point between giving and receiving, of seeking, finding and studying your customers and above all their needs, designing and promoting appropriate products and services, and then increasing, consolidating and maintaining the relationship with them, thus generating a continuous increase in profit.