UX/UI Design

UX designed by the best experts

We take a people-centered approach to designing digital products and services.

Expertise in key industries:
Retail, Finance, Automotive, Healthcare

Why we are the best UX partner

UX experts

Our team consists of user experience experts with over 10 years of experience in major industries.

We love to collaborate

We involve the client and teams, internal or external, creating a transparent and inclusive work environment.

More well-being, more quality

We pay as much attention to the work life balance of our employees as to the quality of the products we make.

Research and design of digital products

Designing and developing a new digital product, or redesigning an existing one, involves an iterative process that begins with the investigation of user needs and expectations that will be useful in informing the design and validation phases, concurrently with user testing.

UX/UI Design Activities

Research

We understand the needs, frustrations and expectations of the end user.

- In-depth interviews
- Surveys
- Focus groups

Design

We design the digital product interface so that it is attractive and easy to use.

- Information Architecture
- User Flow
- Wireframing
- User Interface Design

Validation

We test the UX of the product so that changes can be made before it becomes too onerous.

- Card sorting
- Tree Test
- Usability Test

+50%
the customer retention rate of companies that invest in UX.
Aberdeen Group
5 seconds
The time within which a user may abandon a website or app if they have a negative experience.
Nielsen Norman Group
88%
of consumers are willing to pay more for a better user experience.
Forrester Research
Up to +40%
the conversion rate for companies that invest in UX.
Forrester Research
76%
of users say that ease of navigation is the most important feature of a website.
KoMarketing

50+ experience experts united by the same vision

At Then you’ll find the best senior professionals, experienced in managing projects of every nature and complexity, who chose to join us to improve their work-life balance.

Lara Ciccarelli
Francesca Bonazza
Laura Paveglio
Gaia Zuccaro
Amalia Sirignano - Then
Claudio Postinghel - Then
Lorenzo Tallone - Then
Daniele Bovolenta
Ludovica Vacri
Andrea Truglia
Gabriele Pala
Alessio Altieri
What they say about us

Why invest in a well-designed UX

Investing in user experience with the best experts helps you in concretely achieving your goals, such as increasing loyalty, improving conversions and maximizing satisfaction, providing a crucial advantage in today’s marketplace.

Increases conversions

Avoid interventions that may be too costly and late in the development process.

Differentiated from competitors

Understand people's needs to propose solutions that can improve their lives.

More quality, more confidence

A positive experience fosters user loyalty and positive word of mouth.

Book a call

Let's talk about your project

We’ll talk to get to know your goals better and present a solution tailored to your needs.

FAQ

Frequently asked questions

Then is not directly involved in development, but has a strong network of partners who can support you at every stage. Then professionals will follow the development teams to ensure that the product is implemented correctly.

The duration of a project depends on the complexity of the interface and the activities agreed upon. You will be shown the roadmap with associated timelines in the proposal submission call.

In general, UX design should begin as early as possible in the product development process, preferably during the ideation phase. This way, you are able to understand user needs from the beginning and integrate this information into product design.

If the product is in the development or release phase, it is still possible to improve its UX at any time. In this case, one must start with the analysis of user needs and usage data for the product, so as to understand where there are problems or weaknesses in the current user experience. Then, you can use this information to improve the user interface, navigation, workflows, and other aspects of UX.

In any case, it is important to keep in mind that UX design should be a continuous and iterative process, involving constant testing and evaluation of the product during development and after release to identify any problems and improve the user experience over time.

Absolutely. We like to involve the client and his team during every phase of the project. The same goes for partner companies, such as development companies, with whom we will get in touch from day one to actively collaborate and ensure an end result above all expectations.

Find out if we can help.

Request a free call to talk about your project.