Discovery

Targeted exploration for tailor-made experiences

We focus on every interaction to uncover valuable insights and improve the overall experience.

Expertise in key industries:
Retail, Finance, Automotive, Healthcare

Discovery

We help you uncover meaningful opportunities

Our Discovery solution goes beyond collecting data: it focuses on an in-depth analysis of customer and employee experiences.

Through a strategic interpretation of the information, we explore every stage of their journey to reveal insights that optimise every interaction.

By taking a holistic approach, we make sure every touchpoint contributes to an authentic, memorable connection with your organisation.

Services

We explore every aspect of the experience

Experience Research

We collect data through surveys, interviews and focus groups to thoroughly understand experiences and identify areas for improvement.

Experience Mapping

We trace customer and employee paths through journey maps and experience maps, to visualise and improve critical touchpoints.

Benchmarking

We compare the experience offered by your products and services with your competitors' to identify opportunities for improvement and differentiation.

Work with us

Let's explore your brand's opportunities together

Benefits

Why choose the Discovery solution

Deep understanding of your audience

Discover the real needs of users, customers and employees to guide more targeted strategies.

Identifying opportunities

Spot pain points and room for improvement across journeys, turning weaknesses into strengths.

Risk Reduction

Make informed decisions, reducing errors and costs during development.

Increased satisfaction and loyalty

Improve every touchpoint and build long-term relationships.

Beyond Research

Deep insights for authentic experiences

Discovery goes beyond simply collecting data; it’s about truly understanding the emotions and expectations of customers and employees.

Through detailed analysis, we turn every interaction into an opportunity to build meaningful connections, exploring not only practical needs but also the emotional nuances that make the brand experience truly unique.

Our Process

A shared path to improving experiences

Our approach is built on a collaborative process that involves the client at every stage. We make sure every decision is aligned with your vision and your brand’s goals.

Discovery and Analysis

We explore your brand in depth, gathering insights on needs and expectations to identify areas for improvement.

Experience Mapping

We create detailed maps of customer and employee journeys, highlighting every interaction and touchpoint for a clear view of the opportunities.

Monitoring

We implement the designed solutions and constantly monitor performance to identify new opportunities for improvement and optimisation.

Team

50+ experience experts united by the same vision

At Then you’ll find the best senior professionals, experienced in managing projects of every nature and complexity, who chose to join us to improve their work-life balance.

Lara Ciccarelli
Francesca Bonazza
Laura Paveglio
Gaia Zuccaro
Amalia Sirignano - Then
Claudio Postinghel - Then
Lorenzo Tallone - Then
Daniele Bovolenta
Ludovica Vacri
Andrea Truglia
Gabriele Pala
Alessio Altieri
What they say about us

Book a call

Let's talk about your project

We’ll talk to get to know your goals better and present a solution tailored to your needs.

Frequently asked questions

Yes. Every project is adapted to the company’s specific needs and focuses on the areas that generate the most value.

Our team is made up of senior experts with extensive experience in experience research and design.

Every project is run by a dedicated team that combines technical and creative skills to achieve the best results.

We keep communication with our clients transparent and regular through weekly meetings and progress reports. We use collaborative tools to make it easier to share information and updates in real time.

We also run workshops and feedback sessions to make sure the project reflects your needs and expectations, involving you actively at every stage.

Find out if we can help.

Request a free call to talk about your project.