User Experience (UX)

We design, test, and optimize digital products

What is User Experience (UX)

User Experience (UX) refers to the overall perceptions and emotions a user experiences when interacting with a product or service. A well-designed UX is essential for the success of any product or service, as it directly impacts user satisfaction, loyalty, and willingness to recommend it to others.

User Experience (UX) Activities

UX Research

We explore the users’ world to understand their needs, goals, and expectations.

UX Design

We design architecture, flows, and wireframes to ensure a seamless and user-friendly experience.

UX UI Design per prodotti digitali efficaci | Then

UI Design

We craft intuitive, accessible interfaces that enhance usability and shape positive product perception.

User Test

We test every aspect of the design to gather valuable insights and improve the user experience.

Expert Review

We evaluate design usability, identify experience issues, and provide actionable solutions and best practices.

Design System

We build design systems that ensure consistency across every screen and touchpoint.

+50%
the customer retention rate of companies that invest in UX.
Aberdeen Group
5 seconds
The time within which a user may abandon a website or app if they have a negative experience.
Nielsen Norman Group
88%
of consumers are willing to pay more for a better user experience.
Forrester Research
Up to +40%
the conversion rate for companies that invest in UX.
Forrester Research
76%
of users say that ease of navigation is the most important feature of a website.
KoMarketing

Why Invest in User Experience

Investing in user experience helps boost customer loyalty, improve conversion rates, reduce churn, enhance competitiveness, save resources over time, and maximize user satisfaction—ensuring a critical advantage in today’s market.

Improve the User Experience

Understand people's needs to propose solutions that can improve their lives.

Increases conversions

Avoid interventions that may be too costly and late in the development process.

More quality, more confidence

A positive experience fosters user loyalty and positive word of mouth.

Our User Experience (UX) Experts

Paolo Martorano

Paolo Martorano

Co-Founder

Rome

A co-founder of Then, for 15 years he has worked in Branding, Art Direction and Product Design.
He has worked with brands such as Calliope, Mondo Convenienza, Grimaldi Lines, Orsolini, Kruder and Planet Funk.
At Then he leads the UX team in research activities and in designing tailor-made experiences for users.

Mostra
Lara Ciccarelli

Lara Ciccarelli

UX Strategist & Researcher

L'Aquila

An expert in Design Thinking and UX Research with over 12 years of all-round experience in the UX world, she has worked for companies such as Vodafone, Wolters Kluwer and Subito. At Then she is passionately dedicated to following projects, people and companies, defining Human Centred strategies and actively involving users in the Service and UX Design process.

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Francesca Bonazza

Francesca Bonazza

Customer & UX Researcher

Trento/Milan

Specialized in Customer Experience, she works in neuromarketing, applying the principles of the behavioral sciences to research with consumers and users.
She works in particular on quali-quantitative research for the launch of products, services and marketing initiatives, for strategic and operational design, communication optimization and content creation. She is co-author of the book “User Experience Research”.

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Laura Paveglio

Laura Paveglio

UX/UI Designer

Crema

A UX/UI Designer born in industrial design and grown up in the digital world. With solid, recognized experience of 12 years now, she helps startups and companies with strategic choices, the study of User Experience and the creation of the User Interface of digital products. She loves “beauty, especially if functional”.

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Gabriele Pala

Gabriele Pala

UX/UI Designer

Cagliari

Gabriele designs digital products that have a long-term positive impact on people and the planet. He has worked with companies and startups around the world across different sectors. At Then, as a UX/UI Designer, he designs user experiences that drive people’s engagement and results.

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Isabel Rosati

Isabel Rosati

UX/UI Designer

Milan

Isabel has gained experience in startups and software, in the IoT, industrial and business sectors. She works on research and design, making sure every step is tailored to the requirements of each project. Motivated by the opportunity to create value, she always keeps users’ needs and business goals in mind.

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Charlotte Torres

Charlotte Torres

UX/UI Designer

Rome

An experienced UX/UI Designer, she has worked successfully with global startups and companies, contributing to the development of effective user experiences and intuitive interfaces. She creates solutions that not only capture attention, but concretely improve usability and impact. Her passion for design guides every phase of the process, combining creativity and expertise to create outstanding solutions.

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Nico D'Avero

Nicola D'Avero

UX/UI Designer

Bari

He has built solid experience in the fashion and IT fields.
At Then, as a UX/UI Designer, he is committed to creating distinctive value in the sector. With a proactive mindset and an eye for detail, he works to interpret clients’ needs and turn them into extraordinary digital experiences.

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Our professionals have worked with

50+ experience experts united by the same vision

At Then you’ll find the best senior professionals, experienced in managing projects of every nature and complexity, who chose to join us to improve their work-life balance.

Lara Ciccarelli
Francesca Bonazza
Laura Paveglio
Gaia Zuccaro
Amalia Sirignano - Then
Claudio Postinghel - Then
Lorenzo Tallone - Then
Daniele Bovolenta
Ludovica Vacri
Andrea Truglia
Gabriele Pala
Alessio Altieri

Expertise in key industries:
Retail, Finance, Automotive, Healthcare

From UX Design to final Development

Thanks to our partners, we’re able to offer a complete, end-to-end service.

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