We understand the customers' needs and requirements.

He co-founded Then, placing the values of empathy and freedom at the center.
Named among the 100 ambassadors for Rome Future Week – the event in Rome dedicated to innovation and the future.
At Then he develops and follows Customer Experience strategies, coordinating partners and collaborators to ensure the best experience.

An expert in Design Thinking and UX Research with over 12 years of all-round experience in the UX world, she has worked for companies such as Vodafone, Wolters Kluwer and Subito. At Then she is passionately dedicated to following projects, people and companies, defining Human Centred strategies and actively involving users in the Service and UX Design process.

Specialized in Customer Experience, she works in neuromarketing, applying the principles of the behavioral sciences to research with consumers and users.
She works in particular on quali-quantitative research for the launch of products, services and marketing initiatives, for strategic and operational design, communication optimization and content creation. She is co-author of the book “User Experience Research”.

Lateral thinking is the way Ludovica looks at the world, trying to carry forward her values and skills. She believes in innovation and in finding solutions that can be updated and implemented through service design and mixed-methods research. Her cognitive training, combined with her IT experience, gives her an overall vision to achieve concrete results.

Over 20 years of experience in developing marketing information systems for research institutes, marketing agencies and multinational companies. An expert in the operational management of field management, data processing and software development for analytics applications, with particular specialization in measuring the quality and customer satisfaction of distribution networks, networks and franchising.

With thirty years of experience, built in major Italian and international organizations (IARD Research Institute, Fondazione Compagnia di San Paolo, ADL/A WORLD OF DIFFERENCE® Institute), he has always favored a research-and-training approach.
He has taken part in studies and research in several fields, working on design, coordination, evaluation and analysis, with the aim of understanding users’ behavior and needs.

A university lecturer in Psychology and Sociology of Consumption, she has psychological and analytical skills across different cultural and geographic contexts, relating to the determinants of individual behavior with regard to institutions and complex organizations. With twenty years of experience in specific cases gained through long periods of study and professional work abroad, she has mainly worked on understanding processes in the communication, media, food, fashion, art and wellness sectors.