Indicates consumers’ degree of awareness of the existence of a brand and its notoriety. It refers, in fact, to the target audience’s actual ability to remember a brand, and therefore to recognize it spontaneously and immediately or after receiving a specific stimulus, which can be satisfied thanks to the products or services offered by the brand in question. Brand Awareness also corresponds to the first phase of the marketing funnel, in which the user comes fully into contact with the brand, becoming a potential customer.