A supporter and promoter of a brand, internal or external to it, whose task is to push consumers to buy the products or services offered by the brand that commissioned them, receiving payment in exchange (unlike the Brand Advocate).
It is a professional who must know the brand, the products it offers and the market it operates in very well. They must therefore be able to intercept certain needs and influence consumers’ choices, conveying the identity and values of the brand they represent over the medium to long term.